Substack Growth 

Foundations

 Accelerator

Course

 

Become a Substack success story—fast

with the world's leading Substack Growth Strategist, Sarah Fay
YES! SAVE MY SPOT

 ★★★★★

"The best intro course to Substack, hands down."

—Marie-Elizabeth Mali, Sex, Death & Cash

You're here because you've heard about or seen people make money, build their email lists, and bring their real work to real people on Substack.

 

You're done relying on Meta and X. 

You want a new platform. 

A new way to find your people.

 

You're ready to start (or start in earnest) on Substack.

 

 But Substack already seems crowded. 

 

 And there's a lot of advice out there.   

 

And the last thing you want is to invest in yet another platform and “fail.” 

But what if you knew Substack was the right platform for you...

 

And there was a Substack Growth Strategist who knew the secret to a successful Substack and had a proven framework to give it to you... 

 

And she could give it to you in just 4 weeks?

$1085 $985

Use the code GROWTH to save $100 (ends 4/24)
 *Payment plans available at checkout
Yes! Save my spot.

Substack Growth Foundations

Course

 May 1, 8, 15 & 29

12-3 PM CT

No class Memorial Day weekend

 

Sarah Fay

PhD, MA, MFA

I started on Substack nearly half a decade ago and fell in love with the platform.

It was so different from other platforms. It felt like someplace real, something I could make my own. 

My agent introduced me to Substack’s Head of Writer Relations, who helped me understand Substack’s inner workings.

I immediately wanted to help people like you use Substack to further your writing, career, and life. Substack set me up to see private clients.  

 I’ve since become the world’s leading Substack Growth Strategist and Founder and CEO of Substack Writers at Work—a top-10 Substack and community of 36,000 Substack writers and creators and thousands of paid subscribers. 

I pour all my experience—including my work as a national bestselling author at HarperCollins and 20 years of teaching in MFA programs at Northwestern University, The University of Iowa, and more—into the Substack Growth Foundations Course to help you become a Substack success story.

"Sarah is brilliant and knows Substack inside out." 

—Jeannine Ouellette, Writing in the Dark

This isn't...

another dull Substack course that makes a lot of promises but ultimately gives the same "advice" you could get from ChatGPT.

Everything we do is rooted in my Substack DNA Growth Framework,™️ based on years of pattern recognition of 1000+ private clients, the only proven Substack growth system.

This is the same framework that's helped my private clients and tens of thousands on Substack Writers at Work:

  • Double and triple and quadruple and 10x their subscribers

  • Substantially increase their revenue

  • Build six-figure incomes

  • Build platforms of engaged subscribers and devoted fans

Using my proven framework:

Kate Hill increased her revenue from $21,000 to $26,000 in just 6 weeks.

 

Jeannine Ouellete’s paid subscriptions (at $50/year) increased from 560 to 953 in 70 days.

$1085

Use the code GROWTH to save $100
$1085 $985

Ends 4/24

Save my spot

Substack Growth Foundations

Course

 May 1, 8, 15 & 29

12-3 PM CT

No class Memorial Day weekend

 

SESSION 1

Get the secret to Substack success: Your Substack DNA

  • Identify your Substack DNA, i.e., what makes your Substack you and unlike any other
  • Match your gifts and talents to what actually works on the platform
  • Communicate your Substack DNA in your title, short description, and bio
  • Unlock Notes (Substack's internal social media network and primary growth engine), including the 4 types of Notes that go viral

Leave with: Your complete Substack DNA blueprint, short description, bio, and title

SESSION 2

Build a Substack that attracts subscribers

  • Write an About page that connects to your Substack DNA and draws subscribers
  • Guest expert session: Brand Your Substack homepage and profile page to stand out with Substack design icon Nan Tepper
  • Sketch a content calendar that's simple and complements your larger business model and career/creative life
  • Start getting your next 1000 subscribers on Notes 

Leave with: Your content calendar, About page, Substack website, and profile page linked to your Substack DNA and ready to go

SESSION 3

Build your audience and income

  • Make Substack an income stream with the 3 paid models that work
  • Guest expert session: Sell on Substack using Authentic Marketing with marketing guru Brenda Lynch
  • Set up your Substack funnel of welcome emails to encourage engagement and conversions
  • Create your hero post (the post that matters most, and the one most Substack writers neglect)

Leave with: automated welcome emails that engage and convert, your paid strategy, a hero post that attracts organic traffic on the app

SESSION 4

The Only Expert Guide to Growth

  • Tap into the Substack network of writers and creators, including collaborations and recommendations
  • Create your weekly Notes plan based on how the new Notes algorithm works
  • Navigate Substack's community features to get engagement to keep subscribers and convert paid
  • Get my step-by-step Substack launch/relaunch plan and your 30-day growth strategy

Leave with: Your first Substack collaboration, my step-by-step Substack launch/relaunch plan, your 30-day growth strategy

Bonus sessions with guest experts:

Substack design icon Nan Tepper

Nan will help you design your Substack so that it expresses you and competes with the top Substacks, i.e., makes you feel and look like a pro.

Marketing guru Brenda Lynch

Brenda will take you step-by-step through the authentic marketing framework to get paid subscribers without feeling like you're selling your soul.

This Is For You If...

  • You place a high value on your time and money and want to work closely with the world's leading Substack Growth Strategist

  • You want to save your energy by building the foundation you need to succeed on Substack in weeks instead of years

  • You're new to Substack and ready to commit

$1085

 
Use the code GROWTH to save $100
$1085 $985

Early enrollment ends 4/24

SAVE MY SPOT

Fridays: May 1, 8, 15 & 29

No class Memorial Day weekend

12-3 PM CT

* Limited space available

"Substack felt overwhelming before. This course made it possible for me to actually launch my Substack. I've gone from knowing nada to being able to grow a Substack. "

—Ann Hemplemann, Being on Earth

"I was struggling with despair at having to master yet another platform. I have such a better idea now of what I'm doing and why and can get started with clarity."

—Joelle Hann, The Book Doctor Is In

"Highly recommend!

Substack's infrastructure is confusing. Sarah Fay simplifies it. This class saved me hours of trial and error."

—Christine Destrempes, Unconditioned