What no one tells you:
You'll make more money off Substack than on it.
And that's a very good thing.
Substack is the best opportunity to come along in a long time, but not just because of the paid subscriptions.
It's the place to build your membership, 1:1s, courses or workshops, and/or consulting without the cost or strain of Meta ads and social media.
This is your opportunity to learn from three Substack writers with multiple six-figure businesses who've done it, so you can do it too.
In this 3-hour intensive, you'll learn how to use Substack to fuel your business.
Substack subscribers → Courses and Workshops
12:10-12:50 PM CT
Jeannine Ouellette will show you how to build the community and get engagement on Substack that naturally leads to people buying your external offers and joining a membership and class without having to sell hard anymore. She sells softer than anyone I've ever met and does better than anyone I know.
Optimizing Substack
→ Revenue
1-1:55 PM CT
- How to structure your offer and use (or not use) the founding member tier
- How to sell to your Substack list
- Whether to keep two email lists if you have one on Kit, MailerLite, etc.
- Using your Substack DNA (what makes you unlike anyone else) to sharpen your offer
- How to integrate your Substack and your business so they're moving toward the same goal
Email List →
Coaching, 1:1s, & Memberships
2-2:50 PM CT
Nadine Kenney Johnstone will give you how to build and let your business change as the market grows and changes. Whether it's one-to-ones, memberships, or workshops, she'll share how she created a haven for women writers with her WriteWELL community and clients.
INSTRUCTORS
Jeannine Ouellette
WRITING IN THE DARK & WITD: THE SCHOOL
Author and founder of Writing in the Dark, an independent creative writing school. She teaches at the University of Minnesota, the Minnesota Prison Writing Workshop, and her Writing in the Dark community on Substack.
Sarah Fay
SUBSTACK WRITERS AT WORK
World’s leading Substack Growth Strategist and Founder and CEO of Substack Writers at Work—a top-10 Substack and community of 36,000 Substack writers and creators and thousands of paid subscribers. Director of Writers at Work: The School.
Nadine Kenney Johnstone
WRITEWELL & WRITE WELL COMMUNITY
Award-winning author, podcast host, writing coach, and founder of WriteWELL workshops and retreats for women writers. Author of an award-winning memoir and essay collection.
